Hoogpoort 15 - 9000 Gent
Tel.: 09 234 90 00 - Fax: 09 234 90 01
Email: - Website:
Innovation and ethics22245/9128/2021/1/83
Study guide

Innovation and ethics

Academic year 2020-21
Is found in:
  • Bachelor of International Communication Management, programme stage 3
This is a single course unit.
Study load: 4 credits

Course sequence (VT)

There are no prerequisites for this course.
Total study time: 100,00 hours
Possible deadlines for learning account: 01.12.2020 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Teaching staff: De Veirman Marijke, Manesse Frank
Language course: No
Languages: English
Scheduled for: Semester 5

Final competences (list)

COM/03343V14 Gives examples of how communication can support the innovation process in organizations.learning goal broadening/deepeningBS
COM/08118V1 Discusses how technological innovations can be used for communication.learning goal broadening/deepeningBS
COM/08228V12 Reflects critically on the ethical and legal consequences of technological innovations.learning goal broadening/deepeningBS


Starting from a number of concrete and eloquent cases (presented by guest speakers) we consider the possible consequences and the ethical side of innovations and innovation management.

We'll go deeper into the following themes:

  • The essence of innovation (innovating products, services and processes)
  • New technologies as triggers of innovation
  • The process of innovation (innovation management)
  • Situation of Flanders in the field of innovation (Vlaio)
  • The ethical consequences of innovation (AI, data sets, bias in algorithms, GDPR)
  • Different models of innovation
  • Ethical issues
  • Ethical innovation

Learning material (list)

  • For sale through sales service
  • In stock

Educational organisation (list)

Face-to-face instruction
Lectures20,00 hours
Self-study - tasks
Assignments in study hours45,00 hours
Study hours35,00 hours

Educational organisation (text)

Lectures are alternated with workshops in smaller groups. Guest speakers are provided. Preparatory assignments (blended learning) are provided for some lessons. Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.

Assessment (list)

Evaluation(s) for first exam chance
First term within exam periodPaper100,00
Evaluation(s) for re-sit exam
Third term within exam periodPaper100,00

Assessment (text)

Evaluation: on campus or online.