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Study guide


Academic year 2020-21
Is found in:
  • Bachelor of International Communication Management, programme stage 3
    Choice package:
    • Choices Languages
This is a single course unit.
Study load: 4 credits

Course sequence (VT)

There are no prerequisites for this course.
Total study time: 105,00 hours
Possible deadlines for learning account: 01.12.2020 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Teaching staff: De Groof Karen, Lemmens Stan
Language course: No
Languages: English
Scheduled for: Semester 5

Final competences (list)

COM/05015E1 Masters the basic skills to achieve a technically correct image. learning goal elementaryBS
COM/05035E3 Masters the basic skills to create a technically correct layout.learning goal elementaryBS
COM/05045E4 Identifies and discusses relevant information formats.learning goal elementaryBS
COM/05055E5 Understands which elements can convince in visual communication.learning goal elementaryBS
COM/05065E6 Distinguishes the basic elements and techniques of an (audio)visual concept and realizes them under supervision.learning goal elementaryBS
COM/05075V1 Creates content for social media under supervision.learning goal broadening/deepeningBS
COM/05085V2 Under supervision, adapts the language and image use to the objective, the tone of voice and the target group.learning goal broadening/deepeningBS
COM/06096V1 Controls the progress of communication (projects) on the basis of the proposed plan, associated goals and quality standards.learning goal autonomous/complexBS
COM/06166V8 Monitors the technical implications of (outsourcing) a creative project and adjusts if necessary.learning goal broadening/deepeningBS


Theoretical lessons: overview of different cameras, lenses, lighting, technical settings, limited image retouching, saving and sharing images, smartphone photography.

During practical lessons, the students take photographs and exercise with form, composition, lighting, style and technical approach.

Learning material (list)

  • For sale through sales service
  • In stock
  • For sale through sales service
  • In stock

Educational organisation (list)

Face-to-face instruction
Lectures24,00 hours
Self-study - tasks
Assignments in study hours56,00 hours
Study hours25,00 hours

Educational organisation (text)

There are weekly classes.

Breakdown as follows:

1 week theory (overview of different cameras, lenses, lighting, technical settings, limited image retouching, saving and sharing images, smartphone photography)

Followed by 1 week of practice: Students receive a theme at the start of the session and have 1 hour to complete the photo assignment. After 1.15 pm the images have to be uploaded in Canvas and we discuss them according to form, composition, lighting, style and technical approach. Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.

Assessment (list)

Evaluation(s) for first exam chance
First term out of exam periodProject continuous (Permanent evaluation)100,00
Evaluation(s) for re-sit exam
Third term within exam periodAssignment100,00

Assessment (text)

Evaluation: on campus or online.

Evaluation will take place by submitting individual assignments on a range of themes.

Photos are delivered digitally and in print form as an end semester assignment.

Students can earn bonus points by completing the interim assignments and submitting them digitally on time.