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Graphic Communication11587/9991/2122/1/19
Study guide

Graphic Communication

Academic year 2021-22
Is found in:
  • Bachelor of International Communication Management, programme stage 3
    Choice package:
    • Choices Languages
  • Bachelor of International Graphic and Digital Media
    Choice package:
    • Electives
This is a single course unit.
Study load: 4 credits

Course sequence (VT)

There are no prerequisites for this course.
Total study time: 104,00 hours
Possible deadlines for learning account: 01.12.2021 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Co-ordinator: Bloemen Georges
Language course: No
Languages: English
Scheduled for: Semester 5

Final competences (list)

COM/05015E1 Masters the basic skills to achieve a technically correct image. learning goal elementaryBS
COM/05035E3 Masters the basic skills to create a technically correct layout.learning goal elementaryBS
COM/05045E4 Identifies and discusses relevant information formats.learning goal elementaryBS
COM/05055E5 Understands which elements can convince in visual communication.learning goal elementaryBS
COM/05065E6 Distinguishes the basic elements and techniques of an (audio)visual concept and realizes them under supervision.learning goal elementaryBS
COM/05075V1 Creates content for social media under supervision.learning goal broadening/deepeningBS
COM/05085V2 Under supervision, adapts the language and image use to the objective, the tone of voice and the target group.learning goal broadening/deepeningBS
COM/06096V1 Controls the progress of communication (projects) on the basis of the proposed plan, associated goals and quality standards.learning goal broadening/deepeningBS
COM/06166V8 Monitors the technical implications of (outsourcing) a creative project and adjusts if necessary.learning goal broadening/deepeningBS


• Prepare a briefing for the creatives
• Supervise and assess the execution of graphic assignments by creatives
• Qualitatively assess how advertisements, leaflets, posters, newsletters, brochures, company magazines, packaging, POS material, etc. are constructed and designed and can be adjusted
• Use image banks for illustration and photographic material
• Assess photos by quality and composition
• Supervise the implementation of a corporate identity
• Choosing the right paper type for the realization of printed matter.
• Draw up a cost estimate and estimate the cost influencing factors based on their communicative value, substantiate and evaluate a budgeting
• Drawing up, discussing and negotiating contracts with a graphic supplier with knowledge of the preferred terms and conditions of graphic media companies
• Write a printed specification, and on this basis request quotes from suppliers and assess and compare these quotes, and make the right supplier choice.
• Take note of the evolutions and trends of cross-media productions.



In this course unit the following topics are explored:

* Text processing and typography
* Copy and copy preparation
* Form parameters of the character
* Character and word spacing
* Rule drop forms
* Page layout
* System typography
* Layout, typographic style and ways of reading
* Readability
* Practical typographic questions and answers

* Image and visualization forms
* Illustration techniques and styles
* The photographic image (technical)
* Photographic assessment criteria
* Image excerpt or 'frame'
* The cost of drawn illustrations and photos
* The steps in the design process
* Briefing checklist
* The design weighed and weighed

* Visual management and corporate identity
* Logography
* Composing parts of a house style
* Checklist when introducing a house style
* Role and place of 'design'

* Deregistering a printed specification with a view to a price request
* Contracts with printers
* Paper and other print carriers
* Paper manufacturing and composition
* Paper and the environment
* Properties of paper
* Special finishes
* Paper types and sizes
* Paper and printing technology
* Other print carriers

Learning material (list)

  • For sale through sales service
  • In stock

Educational organisation (list)

Face-to-face instruction
Lectures24,00 hours
  • Location: KAN
Self-study - tasks
Assignments in study hours50,00 hours
Study hours30,00 hours

Educational organisation (text)

During the course students learn and explore different aspects of graphic communication. They translate their new knowledge into a printed magazine (group course assignment) which counts as the course evaluation.

The lecturer supervises and coaches the different steps of the production process and gives continuous feedback.

Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.

Assessment (list)

Evaluation(s) for first exam chance
First term out of exam periodAssignment80,00The individual score is composed of the group score on the course assignment
First term out of exam periodOral20,00The individual score is based on individual presentation skills and knowledge during the group presentation of the final project
Evaluation(s) for re-sit exam
Third term within exam periodAssignment100,00In the resit the course assignment is an individual task.

Assessment (text)

Evaluation: on campus or online.

The assignment is a group task that is made during the semester - partly under supervision during the lessons - and consists of various sub-assignments. Together they count for 10 out of 20 points.
The following always applies: one deficit for a partial task means a maximum of 6.5 / 10, two deficits a maximum of 5/10, more than two deficits a maximum of 3.5 / 10 (or less if the addition of the partial scores is lower).
In the resit, the task is replaced by an individual task, also on 10 of the 20 points.

A peer assessment is used in which the input and cooperation of each group member is evaluated. The individual score is composed of the group score on both parts + the score on the peer assessment.