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International Brand Management: Strategy22501/9991/2122/1/70
Study guide

International Brand Management: Strategy

22501/9991/2122/1/70
Academic year 2021-22
Is found in:
  • Bachelor of International Communication Management, programme stage 3
    Choice package:
    • Expert Track
This is a single course unit.
Study load: 6 credits

Course sequence (VT)

(having passed, or having a compensated mark for Strategy 4: reputation, branding and customer journey OR having passed, or having a compensated mark for Strategy 4 (AL): reputation, branding and customer journey) AND (having passed, or having a compensated mark for English 1: essential communication OR having passed, or having a compensated mark for English 1 (AL): essential communication) AND (having passed, or having a compensated mark for English 2: content creation OR having passed, or having a compensated mark for English 2 (AL) OR having passed, or having a compensated mark for English 2 (AL): content creation) AND (having passed, or having a compensated mark for English 3: global, local and coporate communication OR having passed, or having a compensated mark for English 3 (AL): global, local and coporate communication) AND (having passed, or having a compensated mark for English 4: writing and presentation skills OR having passed, or having a compensated mark for English 4 (AL): writing and presentation skills).
Total study time: 130,00 hours
Possible deadlines for learning account: 01.12.2021 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Co-ordinator: Van Betsbrugge Elsje
Other teaching staff: Bloemen Georges
Language course: No
Languages: English
Scheduled for: Semester 5

Final competences (list)

CodeDescriptionLevelCategory
ICM/0305learning goal broadening/deepeningBS
ICM/0306learning goal broadening/deepeningBS
ICM/0307learning goal broadening/deepeningBS
ICM/0803learning goal broadening/deepeningBS
ICM/0906learning goal broadening/deepeningBS

Content

In this course you will learn to understand :

- what defines an international brand

- how branding effects marketing, sales and reputation

- how to create a brand identity and a brand strategy

In short : we will take you through the fundamentals of (international) brand management.This course provides a comprehensive overview of brand management and creative campaigns.

Learning material (list)

Mandatory
  • For sale through sales service
  • In stock

Educational organisation (list)

Face-to-face instruction
Lectures30,00 hours
  • Remark: Interaction/exercises class/study visits
Self-study
Self-study - tasks
Assignments in study hours40,00 hours
Study hours25,00 hours
Studiebezoek35,00 hours
Workplace Learning

Educational organisation (text)

Education and evaluation will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.

Assessment (list)

Evaluation(s) for first exam chance
MomentForm%Remark
First term within exam periodWritten30,00
First term out of exam periodAssignment70,00
Evaluation(s) for re-sit exam
MomentForm%Remark
Third term within exam periodWritten100,00

Assessment (text)


More information about the evaluation within this course can be found on the digital learning environment Canvas.

The evaluation can take place online as well as on campus