Is found in
- Bachelor of International Communication Management, programme stage 3
This is a single course unit.
Course sequence (VT)
to be taken together with International Brand Management: Strategy
OR having passed, or having a compensated mark for International Brand Management: Strategy
AND (having passed, or having a compensated mark for English 1: essential communication
OR having passed, or having a compensated mark for English 1 (AL): essential communication
) AND (having passed, or having a compensated mark for English 2: content creation
OR having passed, or having a compensated mark for English 2 (AL)
OR having passed, or having a compensated mark for English 2 (AL): content creation
) AND (having passed, or having a compensated mark for English 3: global, local and coporate communication
OR having passed, or having a compensated mark for English 3 (AL): global, local and coporate communication
) AND (having passed, or having a compensated mark for English 4: writing and presentation skills
OR having passed, or having a compensated mark for English 4 (AL): writing and presentation skills
Total study time: 141,00 hours
Possible deadlines for learning account: 01.12.2021 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Co-ordinator: Bloemen Georges
Other teaching staff: Van Betsbrugge Elsje
Language course: No
Scheduled for: Semester 5
Final competences (list)
|ICM/0104||learning goal broadening/deepening||BS
|ICM/0203||learning goal broadening/deepening||BS
|ICM/0204||learning goal broadening/deepening||BS
|ICM/0403||learning goal broadening/deepening||BS
|ICM/0404||learning goal broadening/deepening||BS
|ICM/0501||learning goal broadening/deepening||BS
|ICM/0502||learning goal broadening/deepening||BS
|ICM/0503||learning goal broadening/deepening||BS
|ICM/0605||learning goal broadening/deepening||BS
|ICM/0701||learning goal broadening/deepening||BS
|ICM/0703||learning goal broadening/deepening||BS
|ICM/0906||learning goal broadening/deepening||BS
In this course you will learn to create an international brand from scratch based on the theory you receive via the course International Brand Management-Strategy
More concrete information on the educational organisation and content of this subject can be found in the Canvas digital learning environment.
Learning material (list)
- For sale through sales service
- In stock
Educational organisation (list)
Educational organisation (text)
Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.
Evaluation(s) for first exam chance
|First term within exam period||Assignment||70,00||
|First term within exam period||Oral||30,00||
Evaluation(s) for re-sit exam
|Third term within exam period||Assignment||70,00||
|Third term within exam period||Oral||30,00||
The students prepare the assignment during working session coached by the lecturer
We work with peer assessment in which the input and cooperation of each team member is evaluated. The individual score is composed of the team score + the sore on the peer assessment.
More information about the evaluation within this course can be found on the digital learning environment Canvas.
The evaluation can take place online as well as on campus