Arteveldehogeschool
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Tel.: 09 234 90 00 - Fax: 09 234 90 01
Email: info@arteveldehs.be - Website: www.arteveldehs.be
International Brand Management: Project22502/9991/2122/1/07
Study guide

International Brand Management: Project

22502/9991/2122/1/07
Academic year 2021-22
Is found in:
  • Bachelor of International Communication Management, programme stage 3
    Choice package:
    • Expert Track
This is a single course unit.
Study load: 5 credits

Course sequence (VT)

to be taken together with International Brand Management: Strategy OR having passed, or having a compensated mark for International Brand Management: Strategy AND (having passed, or having a compensated mark for English 1: essential communication OR having passed, or having a compensated mark for English 1 (AL): essential communication) AND (having passed, or having a compensated mark for English 2: content creation OR having passed, or having a compensated mark for English 2 (AL) OR having passed, or having a compensated mark for English 2 (AL): content creation) AND (having passed, or having a compensated mark for English 3: global, local and coporate communication OR having passed, or having a compensated mark for English 3 (AL): global, local and coporate communication) AND (having passed, or having a compensated mark for English 4: writing and presentation skills OR having passed, or having a compensated mark for English 4 (AL): writing and presentation skills) .
Total study time: 141,00 hours
Possible deadlines for learning account: 01.12.2021 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Co-ordinator: Bloemen Georges
Other teaching staff: Van Betsbrugge Elsje
Language course: No
Languages: English
Scheduled for: Semester 5

Final competences (list)

CodeDescriptionLevelCategory
ICM/0104learning goal broadening/deepeningBS
ICM/0203learning goal broadening/deepeningBS
ICM/0204learning goal broadening/deepeningBS
ICM/0403learning goal broadening/deepeningBS
ICM/0404learning goal broadening/deepeningBS
ICM/0501learning goal broadening/deepeningBS
ICM/0502learning goal broadening/deepeningBS
ICM/0503learning goal broadening/deepeningBS
ICM/0605learning goal broadening/deepeningBS
ICM/0701learning goal broadening/deepeningBS
ICM/0703learning goal broadening/deepeningBS
ICM/0906learning goal broadening/deepeningBS

Content

In this course you will learn to create an international brand from scratch based on the theory you receive via the course International Brand Management-Strategy

More concrete information on the educational organisation and content of this subject can be found in the Canvas digital learning environment.
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Learning material (list)

Mandatory
  • For sale through sales service
  • In stock

Educational organisation (list)

Face-to-face instruction
Lectures36,00 hours
  • Remark: lectures and study visits
Self-study
Self-study - tasks
Assignments in study hours80,00 hours
Study hours25,00 hours

Educational organisation (text)

Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.

Assessment (list)

Evaluation(s) for first exam chance
MomentForm%Remark
First term within exam periodAssignment70,00
First term within exam periodOral30,00
Evaluation(s) for re-sit exam
MomentForm%Remark
Third term within exam periodAssignment70,00
Third term within exam periodOral30,00

Assessment (text)

The students prepare the assignment during working session coached by the lecturer

We work with peer assessment in which the input and cooperation of each team member is evaluated. The individual score is composed of the team score + the sore on the peer assessment.

More information about the evaluation within this course can be found on the digital learning environment Canvas.

The evaluation can take place online as well as on campus