Academic year
2021-22
Is found in:
- Bachelor of International Communication Management, programme stage 3
This is a single course unit.
Study load:
5 credits
Course sequence (VT)
(to be taken together with
International Corporate Communication: Strategy OR having passed, or having a deliberated mark for
International Corporate Communication: Strategy) AND (having passed, or having a deliberated mark for
English 1: essential communication OR having passed, or having a deliberated mark for
English 1 (AL): essential communication) AND (having passed, or having a deliberated mark for
English 2: content creation OR having passed, or having a deliberated mark for
English 2 (AL) OR having passed, or having a deliberated mark for
English 2 (AL): content creation) AND (having passed, or having a deliberated mark for
English 3: global, local and coporate communication OR having passed, or having a deliberated mark for
English 3 (AL): global, local and coporate communication) AND (having passed, or having a deliberated mark for
English 4: writing and presentation skills OR having passed, or having a deliberated mark for
English 4 (AL): writing and presentation skills).
Total study time: 130,00 hours
Possible deadlines for learning account: 01.12.2021 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Co-ordinator: Van Betsbrugge Elsje
Language course: No
Languages: English
Scheduled for: Semester 5
Final competences (list)
| Code | Description | Level | Category |
| ICM/0104 | Carries out appropriate research on various communication problems under supervision, collects the necessary data, analyses and derives targeted insights from the results | learning goal broadening/deepening | BS |
| ICM/0204 | Develops a communication strategy for different communication problems, based on the data found and the conclusions drawn from research under supervision. | learning goal broadening/deepening | BS |
| ICM/02V07 | 2V7: Carries out research tailored to various communication problems under supervision and collects the necessary data.
| learning goal broadening/deepening | BS |
| ICM/0403 | Within the chosen expert track, develops an appropriate and creative communication concept in response to an organisation's request in line with the corporate identity and the intended target group.
| learning goal broadening/deepening | BS |
| ICM/0404 | Uses various forms of creativity: strategic, market-oriented, conceptual, solution-oriented and empathic, to develop a concept. | learning goal broadening/deepening | BS |
| ICM/0502 | Correctly assesses which materials and techniques can be used to realise a creative project. | learning goal broadening/deepening | BS |
| ICM/0503 | Assesses the quality of a multimedia online/offline concept with substantiation on a strategic, aesthetic and technical level. | learning goal broadening/deepening | BS |
| ICM/05V10 | Realises technically correct, simple creative communication products with up-to-date and professional software.
| learning goal broadening/deepening | BS |
| ICM/0605 | Draws up concrete plans in a group and under supervision for implementing chosen communication strategies | learning goal broadening/deepening | BS |
| ICM/0701 | Approaches the offered communication question and/or briefing critically.
| learning goal broadening/deepening | BS |
| ICM/0703 | Takes up his task and role as member of a (culturally) diverse team and carries it out in accordance with the agreements and expected quality requirements | learning goal broadening/deepening | BG |
| ICM/0906 | Adheres to the foreign language charter. | learning goal broadening/deepening | BS |
Content
In this course unit you will learn to practice what we teach in International Corporate Communication -Strategy.
You will perform 2 assignments:
A. Assignment Internal Communication :
Understand the role and function of internal communications within an organization,
specifically:
- How the channels of communication operate within an organization between employees and management.
- How the unit responsible for internal communications operates in relationship to other units within the organization.
- How internal communications programs must support the overall business objectives of an organization.
- Develop internal communications plans that demonstrate the student's knowledge of internal communications strategies and tactics.
B. Assignment Issue Management :
Understand the impact of the macro environment on an organization.
Apply the models of issue management to actual issue management cases.
Understand the effects of reputation management and cultural differences on issue management
More concrete information on the educational organisation and content of this subject can be found in the Canvas digital learning environment.
Learning material (list)
Mandatory
Not for sale through sales service
Not in stock
Mandatory - Author: Ralph Tench & Stephen Waddington
- Publisher: Pearson Education
- Edition: 5th Edition 2020
- ISBN-nr: 978-12-923-2174-5
- Medium: Paper
For sale through sales service- Not in stock
Educational organisation (list)
Educational organisation (text)
Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.
Assessment (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| First term within exam period | Assignment | 70,00 | |
| First term within exam period | Oral | 30,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| Third term within exam period | Assignment | 70,00 | |
| Third term within exam period | Oral | 30,00 | |
Assessment (text)
Evaluation: on campus or online.
The students prepare the assignment during working session coached by the lecturer.
Assignment: 70%
Pitch: 30%
We work with peer assessment in which the input and cooperation of each team member is evaluated. The individual score is composed of the team score + the sore on the peer assessment.