Academic year
2021-22
Is found in:
- Bachelor of International Communication Management, programme stage 3
This is a single course unit.
Study load:
5 credits
Course sequence (VT)
(to be taken together with
International Corporate Communication: Strategy OR having passed, or having a compensated mark for
International Corporate Communication: Strategy) AND (having passed, or having a compensated mark for
English 1: essential communication OR having passed, or having a compensated mark for
English 1 (AL): essential communication) AND (having passed, or having a compensated mark for
English 2: content creation OR having passed, or having a compensated mark for
English 2 (AL) OR having passed, or having a compensated mark for
English 2 (AL): content creation) AND (having passed, or having a compensated mark for
English 3: global, local and coporate communication OR having passed, or having a compensated mark for
English 3 (AL): global, local and coporate communication) AND (having passed, or having a compensated mark for
English 4: writing and presentation skills OR having passed, or having a compensated mark for
English 4 (AL): writing and presentation skills).
Total study time: 130,00 hours
Possible deadlines for learning account: 01.12.2021 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Co-ordinator: Van Betsbrugge Elsje
Language course: No
Languages: English
Scheduled for: Semester 5
Final competences (list)
| Code | Description | Level | Category |
| ICM/0104 | learning goal broadening/deepening | BS |
| ICM/0203 | learning goal broadening/deepening | BS |
| ICM/0204 | learning goal broadening/deepening | BS |
| ICM/0403 | learning goal broadening/deepening | BS |
| ICM/0404 | learning goal broadening/deepening | BS |
| ICM/0501 | learning goal broadening/deepening | BS |
| ICM/0502 | learning goal broadening/deepening | BS |
| ICM/0503 | learning goal broadening/deepening | BS |
| ICM/0605 | learning goal broadening/deepening | BS |
| ICM/0701 | learning goal broadening/deepening | BS |
| ICM/0703 | learning goal broadening/deepening | BG |
| ICM/0906 | learning goal broadening/deepening | BS |
Content
In this course unit you will learn to practice what we teach in International Corporate Communication -Strategy.
You will perform 2 assignments:
A. Assignment Internal Communication :
Understand the role and function of internal communications within an organization,
specifically:
- How the channels of communication operate within an organization between employees and management.
- How the unit responsible for internal communications operates in relationship to other units within the organization.
- How internal communications programs must support the overall business objectives of an organization.
- Develop internal communications plans that demonstrate the student's knowledge of internal communications strategies and tactics.
B. Assignment Issue Management :
Understand the impact of the macro environment on an organization.
Apply the models of issue management to actual issue management cases.
Understand the effects of reputation management and cultural differences on issue management
More concrete information on the educational organisation and content of this subject can be found in the Canvas digital learning environment.
Learning material (list)
Mandatory
For sale through sales service
In stock
Mandatory - Author: Ralph Tench & Stephen Waddington
- Publisher: Pearson Education
- Edition: 5th Edition 2020
- ISBN-nr: 978-12-923-2174-5
- Medium: Paper
- For sale through sales service
Not in stock
Educational organisation (list)
Educational organisation (text)
Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.
Assessment (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| First term within exam period | Assignment | 70,00 | |
| First term within exam period | Oral | 30,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| Third term within exam period | Assignment | 70,00 | |
| Third term within exam period | Oral | 30,00 | |
Assessment (text)
Evaluation: on campus or online.
The students prepare the assignment during working session coached by the lecturer.
Assignment: 70%
Pitch: 30%
We work with peer assessment in which the input and cooperation of each team member is evaluated. The individual score is composed of the team score + the sore on the peer assessment.