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International Corporate Communication: Project22505/9991/2122/1/12
Study guide

International Corporate Communication: Project

22505/9991/2122/1/12
Academic year 2021-22
Is found in:
  • Bachelor of International Communication Management, programme stage 3
    Choice package:
    • Expert Track
This is a single course unit.
Study load: 5 credits

Course sequence (VT)

(to be taken together with International Corporate Communication: Strategy OR having passed, or having a compensated mark for International Corporate Communication: Strategy) AND (having passed, or having a compensated mark for English 1: essential communication OR having passed, or having a compensated mark for English 1 (AL): essential communication) AND (having passed, or having a compensated mark for English 2: content creation OR having passed, or having a compensated mark for English 2 (AL) OR having passed, or having a compensated mark for English 2 (AL): content creation) AND (having passed, or having a compensated mark for English 3: global, local and coporate communication OR having passed, or having a compensated mark for English 3 (AL): global, local and coporate communication) AND (having passed, or having a compensated mark for English 4: writing and presentation skills OR having passed, or having a compensated mark for English 4 (AL): writing and presentation skills).
Total study time: 130,00 hours
Possible deadlines for learning account: 01.12.2021 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Co-ordinator: Van Betsbrugge Elsje
Language course: No
Languages: English
Scheduled for: Semester 5

Final competences (list)

CodeDescriptionLevelCategory
ICM/0104learning goal broadening/deepeningBS
ICM/0203learning goal broadening/deepeningBS
ICM/0204learning goal broadening/deepeningBS
ICM/0403learning goal broadening/deepeningBS
ICM/0404learning goal broadening/deepeningBS
ICM/0501learning goal broadening/deepeningBS
ICM/0502learning goal broadening/deepeningBS
ICM/0503learning goal broadening/deepeningBS
ICM/0605learning goal broadening/deepeningBS
ICM/0701learning goal broadening/deepeningBS
ICM/0703learning goal broadening/deepeningBG
ICM/0906learning goal broadening/deepeningBS

Content

In this course unit you will learn to practice what we teach in International Corporate Communication -Strategy.
You will perform 2 assignments:

A. Assignment Internal Communication :
Understand the role and function of internal communications within an organization,

specifically:
- How the channels of communication operate within an organization between employees and management.
- How the unit responsible for internal communications operates in relationship to other units within the organization.
- How internal communications programs must support the overall business objectives of an organization.
- Develop internal communications plans that demonstrate the student's knowledge of internal communications strategies and tactics.

B. Assignment Issue Management :
Understand the impact of the macro environment on an organization.

Apply the models of issue management to actual issue management cases.
Understand the effects of reputation management and cultural differences on issue management


More concrete information on the educational organisation and content of this subject can be found in the Canvas digital learning environment.

Learning material (list)

Mandatory
  • For sale through sales service
  • In stock
Mandatory
  • Author: Ralph Tench & Stephen Waddington
  • Publisher: Pearson Education
  • Edition: 5th Edition 2020
  • ISBN-nr: 978-12-923-2174-5
  • Medium: Paper
  • For sale through sales service
  • Not in stock

Educational organisation (list)

Face-to-face instruction
Lectures60,00 hours
  • Remark: Lectures and study visits
Self-study
Self-study - tasks
Assignments in study hours50,00 hours
  • Remark: Assignments
Study hours20,00 hours

Educational organisation (text)

Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.

Assessment (list)

Evaluation(s) for first exam chance
MomentForm%Remark
First term within exam periodAssignment70,00
First term within exam periodOral30,00
Evaluation(s) for re-sit exam
MomentForm%Remark
Third term within exam periodAssignment70,00
Third term within exam periodOral30,00

Assessment (text)

Evaluation: on campus or online.

The students prepare the assignment during working session coached by the lecturer.

Assignment: 70%
Pitch: 30%

We work with peer assessment in which the input and cooperation of each team member is evaluated. The individual score is composed of the team score + the sore on the peer assessment.