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International Corporate Communication: Strategy22506/9991/2122/1/46
Study guide

International Corporate Communication: Strategy

22506/9991/2122/1/46
Academic year 2021-22
Is found in:
  • Bachelor of International Communication Management, programme stage 3
    Choice package:
    • Expert Track
This is a single course unit.
Study load: 6 credits

Course sequence (VT)

(having passed, or having a compensated mark for Strategy 4: reputation, branding and customer journey OR having passed, or having a compensated mark for Strategy 4 (AL): reputation, branding and customer journey) AND (having passed, or having a compensated mark for English 1: essential communication OR having passed, or having a compensated mark for English 1 (AL): essential communication) AND (having passed, or having a compensated mark for English 2: content creation OR having passed, or having a compensated mark for English 2 (AL) OR having passed, or having a compensated mark for English 2 (AL): content creation) AND (having passed, or having a compensated mark for English 3: global, local and coporate communication OR having passed, or having a compensated mark for English 3 (AL): global, local and coporate communication) AND (having passed, or having a compensated mark for English 4: writing and presentation skills OR having passed, or having a compensated mark for English 4 (AL): writing and presentation skills).
Total study time: 125,00 hours
Possible deadlines for learning account: 01.12.2021 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Co-ordinator: Van Betsbrugge Elsje
Language course: No
Languages: English
Scheduled for: Semester 5

Final competences (list)

CodeDescriptionLevelCategory
ICM/0305learning goal broadening/deepeningBS
ICM/0306learning goal broadening/deepeningBS
ICM/0307learning goal broadening/deepeningBS
ICM/0803learning goal broadening/deepeningBS
ICM/0906learning goal broadening/deepeningBS

Content

This course covers the following subjects:

- Strategic corporate communication
- Public Relations/Corporate Communication
- Evironmental analysis
- Internal analysis

More concrete information on the educational organisation and content of this subject can be found in the Canvas digital learning environment.

Learning material (list)

Mandatory
  • For sale through sales service
  • In stock
Mandatory
  • Author: Ralph Tench & Stephen Waddington
  • Publisher: Pearson Education
  • Edition: 5th Edition 2020
  • ISBN-nr: 978-12-923-2174-5
  • Medium: Paper
  • For sale through sales service
  • Not in stock

Educational organisation (list)

Face-to-face instruction
Lectures30,00 hours
  • Remark: Lectures and study visits
Self-study
Study hours60,00 hours
Studiebezoek35,00 hours
Workplace Learning

Educational organisation (text)

The students prepare the content of the lessons via the handbook or an analysis of topics.
During the lessons the students reflect on the readings, interact, discuss and perform exercises.

Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.

Assessment (list)

Evaluation(s) for first exam chance
MomentForm%Remark
First term within exam periodAssignment30,00
First term within exam periodWritten70,00
Evaluation(s) for re-sit exam
MomentForm%Remark
First term within exam periodWritten100,00

Assessment (text)

Evaluation International Corporate Communication

- Exercises during the lessons about :
PR-audit and advice
 Issuemanagement
Crisismanagement
Organizational culture, ....

- Written exam

Evaluation can take place on campus or online