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CONSNEUR - Consumer Neuroscience23053/9992/2122/1/13
Study guide

CONSNEUR - Consumer Neuroscience

Academic year 2021-22
Is found in:
  • Bachelor of International Communication Management
    Choice package:
    • Choices Languages
  • Bachelor of International Graphic and Digital Media, programme stage 3
    Choice package:
    • Electives
This is a single course unit.
Study load: 4 credits
Weight: 4,00
Total study time: 99,00 hours
Possible deadlines for learning account: 01.12.2021 ()
The course unitorganization of the subgroups is done using the class subgroups.
xOLOD-administrator(s): Van Laere Kimberly, Van Hoecke Nathalie.
This course unit was completed by Van Laere Kimberly on 31.05.2021.
This course unit was approved by Van Laere Kimberly on 31.05.2021.
ProgrammaonderdeelID: CONSNEUR_GDM_2122 - Consumer Neuroscience GDM2122.
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.
Preservability: The result of this course unit is preservable according to the terms of the program you are enrolled for.
This course unit
  • may be included in printed study guide (on paper).
  • may be published in study guide on the website.
  • may be included with details in the study guide.
  • requires no title on the diplomasupplement (thesis, dissertation, thesis).
  • should NEVER be replaced by another course unit to another (foreign) institution.
  • does not use a jury.
This course unit may be scheduled as
Study programme: PBAIGM - Bachelor in international grafic design
xOLODa: Single Course Unit
xOLODb: Consumer Neuroscience
Second enrollment: Not possible within the same academic year.
Co-ordinator: Van Hoecke Nathalie
Other teaching staff: De Veirman Marijke
Teaching staff are not (all) known yet.
Language course: No
Languages: English
Scheduled for: Semester 5

Learning material (list)

  • For sale through sales service
  • In stock

Educational organisation (text)

The educational and evaluation organisation will be as indicated on the ECTS sheets, unless measures have to be taken as a result of a pandemic, in which case other forms of education and evaluation will be used.

Educational organisation (list)

Face-to-face instruction
Lectures24,00 hours
Self-study - tasks
Assignments in study hours50,00 hours
Study hours25,00 hours

Final competences (list)

COM/01171V5 Discusses how analysis techniques from neuropsychology are used in the context of marketing.learning goal broadening/deepeningBS
COM/01181V6 Crystically assesses the user interface and user experience of communication tools on the basis of psychological principles.learning goal broadening/deepeningBS
COM/01191V7 Analyses the social context of target groups.learning goal broadening/deepeningBS
COM/03183E18 Has insight into the thinking and behaviour of various target groups.learning goal elementaryBS
COM/03203E20 Discusses how the functioning of brain processes can be addressed to activate people or elicit behaviour.learning goal elementaryBS
COM/03443V22 Discusses how to gather and deploy insights and data when developing customer centric strategies.learning goal broadening/deepeningBS
COM/08218V11 Explains how social developments influence human thinking and behaviour.learning goal broadening/deepeningBS
IGM/0501learning goal broadening/deepeningBS
IGM/0703learning goal broadening/deepeningBS


In this course you will learn:

How the brain works and a number of techniques to influence and guide choices

Which elements affects the user such as culture, nationality and differences in personality

How to communicate convincingly through web design and visual cues, copy, colour, ...

Analysing and optimising: introduction to techniques for usability and UX improvement

Assessment (text)

More information about the evaluation within this course can be found on the digital learning environment Canvas.

The evaluation can take place online as well as on campus

Assessment (list)

Evaluation(s) for first exam chance
First term out of exam periodOral40,00
First term out of exam periodProject continuous (Permanent evaluation)60,00
Evaluation(s) for re-sit exam
Third term within exam periodAssignment60,00
Third term within exam periodOral40,00

Course sequence (VT)

There are no prerequisites for this course.