Arteveldehogeschool
Hoogpoort 15 - 9000 Gent
Tel.: 09 234 90 00 - Fax: 09 234 90 01
Email: info@arteveldehs.be - Website: www.arteveldehs.be
ENGBANGUBN - English with a Bang: United Branded Nations22254/10984/2223/1/23
Study guide

ENGBANGUBN - English with a Bang: United Branded Nations

22254/10984/2223/1/23
Academic year 2022-23
Is found in:
  • Bachelor in Communication, programme stage 3
    Choice package:
    • Taalkeuze
  • Bachelor of International Communication Management
    Choice package:
    • Choices Languages
  • Bachelor of International Graphic and Digital Media
    Choice package:
    • Electives
  • Programmes Incoming Students
This is a single course unit.
Study load: 4 credits
Weight: 4,00
Total study time: 99,00 hours
Possible deadlines for learning account: 01.12.2022 ()
The course unitorganization of the subgroups is done using the class subgroups.
xOLOD-administrator(s): Jorissen Jan.
This course unit was completed by Bastien Delphine on 09.05.2022.
This course unit was approved by Bastien Delphine on 17.05.2022.
ProgrammaonderdeelID: TLENGVEN - TL English with a vengeance.
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.
Preservability: The result of this course unit is preservable according to the terms of the program you are enrolled for.
This course unit
  • may be included in printed study guide (on paper).
  • may be published in study guide on the website.
  • may be included with details in the study guide.
  • requires no title on the diplomasupplement (thesis, dissertation, thesis).
  • should NEVER be replaced by another course unit to another (foreign) institution.
  • does not use a jury.
This course unit may be scheduled as
Study programme: PBACOM - Bachelor in het communicatiemanagement
xOLODa: Single Course Unit
xOLODb: English with a Bang: United Branded Nations
Level: Advanced
It is not possible to enrol in this course unit under
  • exam contract (to obtain a credit).
  • exam contract (to obtain a degree).
Second enrollment: Not possible within the same academic year.
Teaching staff: Jorissen Jan, Scherpereel Christiane
Language course: Yes, English
Languages: English
Scheduled for: Semester 5

Learning material (list)

Mandatory
  • For sale through sales service
  • In stock

Educational organisation (text)

All courses can be organised on campus or online. More information can be found on Canvas.

The lessons are active seminars. Students work in teams of 3 and actively participate and apply the communication contents and skills in the assignments. All English language skills are practised.
Education and assessment will be organised as described on these ECTS sheets, except when measures must be taken due to a pandemic, and other education and assessment methods are used accordingly.

Educational organisation (list)

Face-to-face instruction
Lectures24,00 hours
Self-study
Self-study - tasks
Assignments in study hours55,00 hours
Study hours20,00 hours

Final competences (list)

CodeDescriptionLevelCategory
COM/08138V3 Discusses critically the new trends and developments that may play a role in social and business communication.learning goal broadening/deepeningBS
COM/09099V2 Presents with a professional use of language and relevant content in a foreign language.learning goal broadening/deepeningBS
COM/09119V4 Does the necessary research to express him/herself clearly and correctly in a foreign language. learning goal broadening/deepeningBS
COM/09129V5 Use the appropriate arguments to convince internal and external interlocutors.learning goal broadening/deepeningBS
COM/09149V7 Use the relevant vocabulary and jargon and apply grammar and various language skills to express yourself in a foreign language.learning goal broadening/deepeningBS

Content

In this course a project is developed on the theme of nation branding. In teams of 3, students reinvent a brand new country which they will be expected to brand.

All communication management skills are combined: internal communication, external communication, marketing, crisis communication, branding, creativity ...

English is the working language: oral, presentation and writing skills.

Assessment (text)

All forms of evaluation can be organised on campus or online. More information can be found on Canvas.

The evaluation is totally based on continuous assessment.

In the resit the student individually works out a similar project and presents this during an oral session.

In the event of invalid absence during more than 2 seminars you can no longer be evaluated and you will be referred to the resit.

Assessment (list)

Evaluation(s) for first exam chance
MomentForm%Remark
First term out of exam periodObservation continuous (Permanent evaluation)100,00
Evaluation(s) for re-sit exam
MomentForm%Remark
Third term within exam periodOral30,00mondelinge verdediging van het werkstuk
Third term out of exam periodAssignment70,00

Free information 4

As this course is totally based on continuous assessment presence during the courses is required.

Course sequence (VT)

There are no prerequisites for this course.