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INTBRANMANPRJ - International Brand Management: Project22502/10988/2223/1/22
Study guide

INTBRANMANPRJ - International Brand Management: Project

22502/10988/2223/1/22
Academic year 2022-23
Is found in:
  • Bachelor of International Communication Management, programme stage 3
    Choice package:
    • Expert Track
  • Programmes Incoming Students
This is a single course unit.
Study load: 5 credits
Weight: 5,00
Total study time: 141,00 hours
Possible deadlines for learning account: 01.12.2022 ()
The course unitorganization of the subgroups is done using the class subgroups.
xOLOD-administrator(s): Van Betsbrugge Elsje, De Mets Charlotte.
This course unit was completed by levrau olivier on 18.05.2022.
This course unit was approved by levrau olivier on 18.05.2022.
ProgrammaonderdeelID: INTBRANMANPRJ - International brand management: project.
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.
Preservability: The result of this course unit is preservable according to the terms of the program you are enrolled for.
This course unit
  • may be included in printed study guide (on paper).
  • may be published in study guide on the website.
  • may be included with details in the study guide.
  • requires no title on the diplomasupplement (thesis, dissertation, thesis).
  • should NEVER be replaced by another course unit to another (foreign) institution.
  • does not use a jury.
This course unit may be scheduled as
Study programme: PBAICM - Bachelor in international communication management
xOLODa: Single Course Unit
xOLODb: International Brand Management: Project
Second enrollment: Not possible within the same academic year.
Teaching staff: Bloemen Georges, De Mets Charlotte, Van Betsbrugge Elsje
Language course: No
Languages: English
Scheduled for: Semester 5

Learning material (list)

Mandatory
  • Not for sale through sales service
  • Not in stock

Educational organisation (text)

More concrete information about the educational organisation and content of this course can be found in the Canvas digital learning environment.

Educational organisation (list)

Face-to-face instruction
Lectures36,00 hours
  • Remark: lectures and study visits
Self-study
Self-study - tasks
Assignments in study hours80,00 hours
Study hours25,00 hours

Final competences (list)

CodeDescriptionLevelCategory
ICM/2223/0212learning goal broadening/deepeningBS
ICM/2223/0213learning goal broadening/deepeningBS
ICM/2223/0214learning goal broadening/deepeningBS
ICM/2223/0313learning goal broadening/deepeningBS
ICM/2223/0404learning goal broadening/deepeningBS
ICM/2223/0405learning goal broadening/deepeningBS
ICM/2223/0510learning goal broadening/deepeningBS
ICM/2223/0603learning goal broadening/deepeningBS
ICM/2223/0604learning goal broadening/deepeningBS
ICM/2223/0711learning goal autonomous/complexBS
ICM/2223/0924learning goal broadening/deepeningBS

Content

In this course you will learn to create  an international brand from scratch (hands-on) based on the theory you receive via the course International Brand Management-Strategy

More concrete information on the educational organisation and content of this subject can be found in the Canvas digital learning environment.
.

Assessment (text)

The students prepare the assignment during working sessions coached by the lecturer

A peer assessment is integrated as well as individual time sheets. This way the final score is being individualized. The individual score is composed of the team score + the sore on the peer assessment + evaluation time sheets.

More information about the evaluation within this course can be found on the digital learning environment Canvas.

The evaluation can take place online as well as on campus

Assessment (list)

Evaluation(s) for first exam chance
MomentForm%Remark
First term within exam periodAssignment70,00
First term within exam periodOral30,00
Evaluation(s) for re-sit exam
MomentForm%Remark
Third term within exam periodAssignment70,00
Third term within exam periodOral30,00

Free information 4

In order to being able to make a budget, all team members will register their individual time input. This way their individual input into the project can be validated. This individual input will affect the individual score of the student.

A peer assessment is also integrated in the project.

Course sequence (VT)

to be taken together with International Brand Management: Strategy OR having passed, or having a compensated mark for International Brand Management: Strategy AND (having passed, or having a compensated mark for English 1: essential communication OR having passed, or having a compensated mark for English 1 (AL)) AND (having passed, or having a compensated mark for English 2: content creation OR having passed, or having a compensated mark for English 2 (AL) OR having passed, or having a compensated mark for English 2 (AL): content creation) AND (having passed, or having a compensated mark for English 3: global, local and coporate communication OR having passed, or having a compensated mark for English 3 (AL): global, local and coporate communication) AND (having passed, or having a compensated mark for English 4: writing and presentation skills OR having passed, or having a compensated mark for English 4 (AL): writing and presentation skills) .