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INTCORPISSMANSTRAT - International Corporate & Issue Management: Strategy24857/10988/2223/1/84
Study guide

INTCORPISSMANSTRAT - International Corporate & Issue Management: Strategy

24857/10988/2223/1/84
Academic year 2022-23
Is found in:
  • Bachelor of International Communication Management, programme stage 3
    Choice package:
    • Expert Track
  • Programmes Incoming Students
This is a single course unit.
Study load: 6 credits
Weight: 6,00
Total study time: 124,00 hours
Possible deadlines for learning account: 01.12.2022 ()
The course unitorganization of the subgroups is done using the class subgroups.
xOLOD-administrator(s): Van Betsbrugge Elsje.
This course unit was completed by levrau olivier on 18.05.2022.
This course unit was approved by levrau olivier on 18.05.2022.
ProgrammaonderdeelID: ICCS - International corporate communication: Strategy.
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.
Preservability: The result of this course unit is preservable according to the terms of the program you are enrolled for.
This course unit
  • may be included in printed study guide (on paper).
  • may be published in study guide on the website.
  • may be included with details in the study guide.
  • requires no title on the diplomasupplement (thesis, dissertation, thesis).
  • should NEVER be replaced by another course unit to another (foreign) institution.
  • does not use a jury.
This course unit may be scheduled as
Study programme: PBAICM - Bachelor in international communication management
xOLODa: Single Course Unit
xOLODb: International Corporate & Issue Management: Strategy
Second enrollment: Not possible within the same academic year.
Co-ordinator: Van Betsbrugge Elsje
Language course: No
Languages: English
Scheduled for: Semester 5

Learning material (list)

Mandatory
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  • Not in stock
Mandatory
  • Author: Ralph Tench & Stephen Waddington
  • Publisher: Pearson Education
  • Edition: 5th Edition 2020
  • ISBN-nr: 978-12-923-2174-5
  • Medium: Paper
  • For sale through sales service
  • Not in stock

Educational organisation (text)

Students prepare the content of the lessons through the textbook or an analysis of the topics. During the lessons, students reflect on the readings, interact, discuss, and perform exercises.

Educational organisation (list)

Face-to-face instruction
Lectures45,00 hours
  • Remark: Lectures and study visits
Self-study
Study hours75,00 hours
Studiebezoek4,00 hours
Tests and exams

Final competences (list)

CodeDescriptionLevelCategory
ICM/2223/0105learning goal broadening/deepeningBS
ICM/2223/0106learning goal broadening/deepeningBS
ICM/2223/0212learning goal broadening/deepeningBS
ICM/2223/0213learning goal broadening/deepeningBS
ICM/2223/0309learning goal broadening/deepeningBS
ICM/2223/0310learning goal broadening/deepeningBS
ICM/2223/0311learning goal broadening/deepeningBS
ICM/2223/1003learning goal broadening/deepeningBS
ICM/2223/1107learning goal broadening/deepeningBS

Content

This course covers the following topics:

- Strategic business communications
- Public relations/business communication
- Environmental analysis
- Internal analysis

More specific information about the educational organization and content of this course can be found in the Canvas digital learning environment.

Assessment (text)

The evaluation of this course consists of exercises during the lessons on
- PR audit and advice
- Issue Management
- Crisis Management
- Organizational culture, ....
And a written examination at the end of the semester

More information about the evaluation within this course can be found on the digital learning environment Canvas. The evaluation can take place online as well as on campus

Assessment (list)

Evaluation(s) for first exam chance
MomentForm%Remark
First term within exam periodWritten70,00
First term out of exam periodPaper30,00
Evaluation(s) for re-sit exam
MomentForm%Remark
Third term within exam periodWritten100,00

Course sequence (VT)

(having passed, or having a compensated mark for Strategy 4: the digital customer journey OR having passed, or having a compensated mark for Strategy 4 (AL): The Digital Customer Journey) AND (having passed, or having a compensated mark for English 1: essential communication OR having passed, or having a compensated mark for English 1 (AL)) AND (having passed, or having a compensated mark for English 2: content creation OR having passed, or having a compensated mark for English 2 (AL) OR having passed, or having a compensated mark for English 2 (AL): content creation) AND (having passed, or having a compensated mark for English 3: global, local and coporate communication OR having passed, or having a compensated mark for English 3 (AL): global, local and coporate communication) AND (having passed, or having a compensated mark for English 4: writing and presentation skills OR having passed, or having a compensated mark for English 4 (AL): writing and presentation skills).