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APPLNEUROMARK - Applied Neuromarketing24858/10989/2223/1/29
Study guide

APPLNEUROMARK - Applied Neuromarketing

Academic year 2022-23
Is found in:
  • Bachelor of International Communication Management
    Choice package:
    • Choices Languages
  • Bachelor of International Graphic and Digital Media, programme stage 3
    Choice package:
    • Electives
  • Programmes Incoming Students
This is a single course unit.
Study load: 4 credits
Weight: 4,00
Total study time: 107,00 hours
Possible deadlines for learning account: 01.12.2022 ()
The course unitorganization of the subgroups is done using the class subgroups.
xOLOD-administrator(s): Van Laere Kimberly, Van Hoecke Nathalie, De Veirman Marijke.
This course unit was completed by Van Laere Kimberly on 14.05.2022.
This course unit was approved by Levrau Olivier on 18.05.2022.
ProgrammaonderdeelID: CONSNEUR_GDM_2122 - Consumer Neuroscience GDM2122.
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
Compensated fail: This course unit is eligible for compensation according to the compensated fail criteria as determined by the degree programme you are enrolled in.
Preservability: The result of this course unit is preservable according to the terms of the program you are enrolled for.
This course unit
  • may be included in printed study guide (on paper).
  • may be published in study guide on the website.
  • may be included with details in the study guide.
  • requires no title on the diplomasupplement (thesis, dissertation, thesis).
  • should NEVER be replaced by another course unit to another (foreign) institution.
  • does not use a jury.
This course unit may be scheduled as
Study programme: PBAIGM - Bachelor in international grafic design
xOLODa: Single Course Unit
xOLODb: Applied Neuromarketing
Second enrollment: Not possible within the same academic year.
Teaching staff: De Veirman Marijke, Joye Jelien
Teaching staff are not (all) known yet.
Language course: No
Languages: English
Scheduled for: Semester 5

Learning material (list)

  • Not for sale through sales service
  • Not in stock

Educational organisation (text)

The educational and evaluation organisation will be as indicated on the ECTS sheets, unless measures have to be taken as a result of a pandemic, in which case other forms of education and evaluation will be used.

Educational organisation (list)

Face-to-face instruction
Lectures24,00 hours
Self-study - tasks
Assignments in study hours50,00 hours
Study hours25,00 hours
Studiebezoek8,00 hours
Workplace Learning

Final competences (list)

ICM/NEURO01learning goal elementaryBS
ICM/NEURO02learning goal elementaryBS
ICM/NEURO03learning goal broadening/deepeningBS
ICM/NEURO04learning goal broadening/deepeningBS
ICM/NEURO06learning goal broadening/deepeningBS
ICM/NEURO07learning goal broadening/deepeningBS
ICM/NEURO08learning goal broadening/deepeningBS
ICM/NEURO09learning goal broadening/deepeningBS


The student gains insight into neuromarketing and why and when it can be used. The student learns which conscious and unconscious processes are active in consumers. They will learn to better understand consumer behaviour and to communicate more effectively.
The functioning of neuro-research is explained and the student is introduced to a number of research techniques. A range of application possibilities in marketing and communication are also discussed by means of various practical examples. The student learns to use insights from psychology and apply them to a case.

Assessment (text)

More information about the evaluation within this course can be found on the digital learning environment Canvas. A peerassessement will be part of the evaluation of this course.

The evaluation can take place online as well as on campus

Assessment (list)

Evaluation(s) for first exam chance
First term out of exam periodOral continuous (Permanent evaluation)30,00
First term out of exam periodProject continuous (Permanent evaluation)70,00
Evaluation(s) for re-sit exam
Third term within exam periodAssignment70,00
Third term within exam periodOral30,00

Course sequence (VT)

There are no prerequisites for this course.