Academic year
2024-25
Is found in:
- Bachelor of International Graphical and Digital Media, programme stage 2
This is a single course unit.
Study load:
5 credits
Course sequence (VT)
There are no prerequisites for this course.
Total study time: 136,00 hours
Possible deadlines for learning account: 15.03.2025 ()
This course unit is marked out of 20 (rounded to an integer).
Re-sit exam: is possible.
It is not possible to enrol in this course unit under
- exam contract (to obtain a credit).
- exam contract (to obtain a degree).
Teaching staff: De Paepe Tim
Teaching staff are not (all) known yet.
Language course: No
Languages: English
Scheduled for: Semester 4
Final competences (list)
| Code | Description | Level | Category |
| IGM/02V20 | 2V20: Uses different visual elements to make up a story | learning goal broadening/deepening | BS |
| IGM/02V21 | 2V21: Develop a personal style of (visual) storytelling that reflects individual voice and vision, while still effectively communicating with a particular audience. | learning goal broadening/deepening | BS |
| IGM/02V22 | 2V22: Experiment with different storytelling techniques to identify the strengths and limitations of different techniques and apply them in a variety of contexts. | learning goal broadening/deepening | BS |
| IGM/02V23 | 2V23: Analyze and interpret visual stories | learning goal broadening/deepening | BS |
| IGM/06V09 | 6V9: Reflect on the ethical and cultural implications of visual storytelling: dynamics, and to understand the role of visual storytelling in shaping social and cultural narratives.
| learning goal broadening/deepening | BS |
Content
You will deepen your understanding of how storytelling techniques can be specifically applied to the context of visual branding.
You will explore the role of storytelling in shaping a brand's identity and connecting with its target audience. Learn how storytelling can evoke emotions, create memorable experiences, and establish a brand narrative that resonates with customers.
Learning material (list)
Mandatory
Not for sale through sales service
Not in stock
CanvasMandatory - Medium: Digital learning environment
- Not for sale through sales service
- Not in stock
Educational organisation (list)
Educational organisation (text)
The learning activities can be organised both on campus and online.
You are required to prepare thoroughly for the lessons and coaching sessions. You are expected to study the theory and prepare the exercises independently. If you come to class insufficiently prepared, you may be denied access to the classroom until the required preparations are made.
The educational and evaluation organisation will be as indicated on the digital learning environment Canvas, unless measures have to be taken as a result of a pandemic, in which case other forms of education and evaluation will be used.
Assessment (list)
Evaluation(s) for first exam chance
| Moment | Form | % | Remark |
| Second term out of exam period | Assignment | 100,00 | |
Evaluation(s) for re-sit exam
| Moment | Form | % | Remark |
| Third term within exam period | Assignment | 100,00 | |
Assessment (text)
More information about the evaluation within this course can be found on the digital learning environment Canvas.
The evaluation can take place online as well as on campus